Hockey: Norwich & Darn Tough Vermont® partner for inaugural Sock Toss event on Jan. 19

Darn Tough Sock Toss

NORTHFIELD, Vt. – The Norwich University men's ice hockey team has teamed up with another Northfield icon to hold the inaugural Norwich Hockey Sock Toss presented by Darn Tough Vermont® on Saturday, Jan. 19 at 4 p.m. in Kreitzberg Arena. 

Darn Tough Vermont® will be donating 1,400 pairs of socks that will be handed out to fans so that they can be thrown onto the ice when Norwich scores its first goal vs. top-10 nationally-ranked UMass Boston. 

Fans are also encouraged to bring their own unused socks to throw onto the ice as well. Every sock thrown onto the ice will be donated to one of four local organizations in the Central Vermont area to help keep our community warm during the long New England winter. 

The four organizations that will receive the donations are the Veteran's Place in Northfield, Good Samaritan Haven in Barre, Trinity United Methodist Church in Montpelier, as well as Resource in Burlington. 

The Norwich University men's hockey team is one of the premier collegiate hockey programs in the country. The Cadets have a storied 100-plus year history on the ice and have won four NCAA Division III national championships, with the latest coming in 2017. 

"Darn Tough remains committed to giving back to the community that has helped shape our success – this community is made up of our families and friends," said Ric Cabot, President and CEO of Darn Tough Vermont. "By partnering with the Norwich University Ice Hockey teams in our hometown of Northfield, we can keep our neighbors in need warmer this season." 

The idea was first started by Norwich University head men's hockey coach Cam Ellsworth, who is in his inaugural season at Norwich after spending eight years as an assistant at UMass Lowell. Norwich hockey had traditionally held toy drives and teddy bear tosses over the last few years. However, Ellsworth wanted to start a new, unique tradition that would help benefit everyone in the local Central Vermont community and that's where the idea for the sock toss was born.  

"We are thrilled to partner with Darn Tough to launch the first ever Sock Toss night," Ellsworth said. "Through their generosity, we will be able to help numerous people in Central Vermont by equipping them with new socks.  Please join us on January 19 for this great community event."   

Darn Tough Vermont is an American manufacturer of premium, all-weather outdoor and lifestyle socks for every activity and every day. The company offers both Specialty and Tactical product lines. Darn Tough Vermont's Specialty line of socks includes Lifestyle, Hike, Running, Endurance, Vertical Ski/Ride, Bike, Hunt, Work and Juniors' styles – all of which carry the industry's only unconditional lifetime guarantee. 

Darn Tough's product is distinguished from industry competitors by 100 percent USA manufacturing; exceptional comfort, durability and fit; True-Seamless™ technology; and an exclusive blend of either ultra-fine, premium Merino wool or Coolmax®/Thermolite®.  Founded by Ric Cabot in 2004, a third-generation sock maker, Darn Tough Vermont operates out of Cabot Hosiery Mills in Northfield. For more information about Darn Tough Vermont socks, please visit: www.DarnTough.com.